Christmas night, 1776. Washington's army was demoralised, freezing, and outnumbered. The Hessian garrison at Trenton was confident; an army shattered by months of defeat would never cross an icy river on Christmas. Washington did, with 2,400 men. The surprise was complete. The attack reversed the trajectory of the war.
The principle: When everyone knows you're losing, the move they cannot imagine is the move available to you. Conventional thinking assumes the conventional condition: morale, supply, weather. Reverse the condition and the move becomes invisible to the opponent.